Media Agenda: Why Are Minority Groups Over-Represented, Even in Television Advertisements?

Media Agenda: Why Are Minority Groups Over-Represented, Even in Television Advertisements?

From Editor’s Inbox

Westminsterfly writes…

I’ve long commented that minority groups of all sorts are massively over-represented in the media, especially television.  It seems most adverts, let alone programmes, on TV these days have someone from a minority ethnic background in them – or at least a mixed race couple.  Not that there is anything wrong with people of different ethnic origins, but why over-represent them?  And the ‘LGB’ brigade are portrayed in a lot of adverts for anything from banking to airplane flights to beds (always identified by the fact that they are portrayed either kissing, cuddling or holding hands).  You could be forgiven for thinking that 50% of the UK is ‘LGBT’ by media standards, but according to a recent poll, it revealed that the public “thinks 10 per cent of people are bisexual and 15 per cent are gay or lesbian. The true figures, official statistics say, are 1.3 per cent and 1.8 per cent respectively.”  Likewise, the poll stated that people think that about five per cent of the population are transgender.  In reality, between 0.3 per cent and 0.7 per cent identify as a different gender from their biological sex – the gap between the estimate and the reality appearing to show how the transgender rights debate has skewed perceptions.

I saw an interesting YouTube video the other day – some man (I can’t recall his name) had sat down to watch a film and when the adverts came on, he ticked off how many TV adverts during the film featured ethnic minorities.  This was no hard-core far-right racist extremist, just an elderly and somewhat bemused gentleman. Throughout the length of the film, the overwhelming majority of the adverts had featured ethnic minorities – often in ‘main focus’ roles, and he was questioning the rationale for this, as the UK clearly doesn’t have a majority of ethnic minority citizens.  As this article states – “People think black Britons make up 20% of population but are 3% of society”.  This is hardly surprising when you see the skewed impression given by the media.  If I were a black actor – even in an advert – I would hate to think I had been given the part just because of my colour.  I’d rather be given it because I thought my standard of work merited it.  Isn’t it time the media stopped patronising minority groups of any type, and giving society a false and misleading impression into the bargain – or is that precisely their aim?

Interestingly, another minority in this country – Catholics – are most definitely UNDER-represented on TV.  And when we are represented it’s usually to ridicule or blaspheme against our Faith.

Your thoughts…   

Comments (25)

  • Lily Reply

    It’s funny seeing that post just now because I’d just read this and thought it was ridiculous.

    As one of the msn bloggers said, so as well as not being able to state your honest opinion about these things, you can’t even state someone else’s honest opinion! Even if they’re dead, I would add! LOL!

    There is a definite over-representation of people from minority communities but I can’t work out if there is any particular agenda going on, or if it’s just the fear of being called racist if they don’t over-represent. I honestly don’t know, so will be interested to read others comments on this.

    June 5, 2022 at 6:39 pm
    • westminsterfly Reply

      In my experience, the ‘offence’ is often taken (and sometimes acted upon) by patronising, white middle-class heterosexual liberals who want to appear ‘right on’ with all the minorities. One example: I used to work in an office and a collection was being organised because one of the male staff was entering into a civil partnership with his male partner (this was before ‘gay marriage’). I refused to sign the congratulations card or give to the collection, as for me, this would have been condoning the sin. The white middle-class (practising Anglican) busybody who was organising the collection was outraged and I am aware tried to cause trouble about it. When I actually spoke (privately) with the man concerned, he said that although he didn’t agree with me, he respected my point of view, and that as far as he was concerned, there was no bad feeling between us. And for the rest of the time he worked there (he left before me) there wasn’t. I know this isn’t always the case and there are never a shortage of minorities with axes to grind, but I think there are a lot of non-minorities trying to be politically correct who actually end up making the problem worse.

      June 5, 2022 at 7:13 pm
  • Michaela Reply

    This article shows how minorities are very much over-represented in the British media and there is a link to a Twitter feed which is very interesting indeed.

    Putting this media over-representation together with the open borders policy which is still in place, despite the Brexit promises to monitor the border, I think the agenda is to reduce the white population by as much as possible. I don’t think whites will be the majority population in the UK for many more years – for some reason, I’m not sure why, that is the media agenda here, to get us used to thinking there are more gays, trans, blacks and Asians than there actually are, so that when it does happen that the whites are the minority, it will be no big deal. That’s my theory, anyway!

    June 5, 2022 at 8:43 pm
    • westminsterfly Reply

      The irony is that more ethnic minorities, largely due to religious or cultural reasons, find LGBT issues far more unacceptable than your average white British person. Can you imagine Islamists in the UK wholeheartedly accepting LGBT people waving rainbow flags and outrageous ‘drag queens’ on floats (like we witnessed on TV in the Queen’s Platinum Pageant today?) Good luck to them sorting that one out! As I once pointed out to a politically correct manager that I used to work under (who went on to become something very big in diversity and equality and probably paid a fortune) this is a big world, with many peoples in it, and by human effort alone you are never, ever, ever, going to get all peoples to agree on all things all of the time. And if you think you can, you’re delusional. Needless to say I was never a candidate for promotion . . .

      June 5, 2022 at 9:31 pm
      • Laura


        Firstly, thanks for this very interesting thread. It’s not something we see discussed much, certainly not in the msm.

        I totally agree with your opening words: “The irony is that more ethnic minorities, largely due to religious or cultural reasons, find LGBT issues far more unacceptable than your average white British person.”

        That’s so true and it is puzzling that the media don’t seem to mind that. There’s no explaining this whole phenomenon. They’re discouraging us from having children, yet welcoming in people from certain countries who are known to favour large families. There’s no rhyme or reason to a lot of this.

        June 6, 2022 at 12:30 am
      • Michaela


        You are so right to say that it is ironic that “more ethnic minorities, largely due to religious or cultural reasons, find LGBT issues far more unacceptable than your average white British person.”

        That is what always puzzles me. They don’t criticise those minorities or label them “racist” for that yet the white population is picked up on every supposed infringement. It’s really confusing.

        I missed the drag queen floats at the Jubilee Pageant which you mention – thankfully. It’s a pity they had to have that in the procession. No show without Punch, I suppose. They have to be included in everything.

        June 6, 2022 at 4:54 pm
    • Josephine Reply


      You are right not to think whites will be the majority population for very long – around 40 years according to this report, dated 2013 which says whites will be the minority by 2066. I wouldn’t be surprised.

      June 6, 2022 at 12:35 am
      • editor


        2066? That soon?

        As someone else has commented – the implications of this are perhaps not very clear right now. One waits and one ponders!

        June 6, 2022 at 1:26 am
  • RCAVictor Reply

    I don’t have a TV, so I can’t say I’ve noticed the same thing, but the strategy behind it seems clear: TV has become a universal and powerful brainwashing device with which to condition the peons to accept the goals of the globalists. In this case, just like with the elimination of kilts, the the goal is the elimination of cultural cohesion and national identity. That is, the traditional profile of the citizens from countries that formerly comprised Western Civilization must be altered to become ethnic tossed salads, rather than “Brits” or “Scots” or “French,” etc.

    A corollary of this strategy is to over-represent couples from the “rainbow” side of the tracks on various shows, like home rehab shows: This Old House, Extreme Makeover, or HGTV. This is what I invariably see when I lie down in the dentist’s chair twice a year, with a TV screen in front of me. Makes me very glad I don’t own a Boob Tube.

    It’s called “diversity” – which is globalist-speak for “anarchy.”

    Interesting and stark contrast between the powerful and omnipresent (and jarring) social engineering tools of the globalists, and the mostly-forgotten and very quiet spiritual tools of Catholics, like the cultivation of the virtues.

    June 5, 2022 at 10:45 pm
    • Josephine Reply

      RCA Victor,

      I agree – this is all about conditioning us, through mass immigration and the over-representation of minority groups (as was) in the media so that we will drift into minority position.

      I wonder, though, what – if any – difference it will make to be in the minority? If we have decent human beings running the country, it won’t matter the colour of their skin or ethnicity.

      I’m thinking my one worry would be religion. If a non-Christian religion becomes the majority then I imagine that Christianity and the Catholic Church in particular, would be in a very difficult position, perhaps persecuted.

      June 6, 2022 at 12:39 am
    • editor Reply

      RCA Victor,

      “…the very quiet spiritual tools of Catholics, like the cultivation of the virtues.”

      OK – I can take a hint! I’m off to cultivate 😀

      Seriously, all well said.

      June 6, 2022 at 1:25 am
    • Faith of Our Fathers Reply

      Am with you also Victor i ditched my TV 3 years ago ,my only regret is i never done it 10 years ago . When i called up the Rotten BBC and told them i wasnt paying a License fee £160 BTW they said ” Surely you must watch BBC I Player ” I E catch up . I told them that they couldnt pay me to watch anything on the BBC . Of course the BBC dont show adverts as such but their shows [at least 3 years back] were over represented as far as Moslems and the Alphabet Brigade mob go. As it’s been said it really is ridiculous. Now the Moslems are storming Cinemas to get some Film Banned which they say is Blasphemous. Of course it will be Banned . Can’t have them storming into a Cinema and Blasting 70 People to Death, the outrage would of course be terrible. Unfortunately it doesn’t seem to be the same when it happens in a Catholic Church . Also as soon as we see or hear about Diversity and Inclusiveness we know what that means.

      June 7, 2022 at 9:54 pm
  • Laura Reply

    I don’t watch much TV either and I stopped watching the mainstream news channels as a result of the daily Covid briefings. I just don’t trust them. However, I know that this over-representation of minority groups like BAME and LGBTQ+ has been going on for years now, and I do think there’s an agenda. I think the critical race theory push reveals that agenda very clearly – all the talk about white privilege and if you are white you are automatically racist, is all part of the agenda to prepare whites to be in the minority. Otherwise, why else would the governments be encouraging the level of mass immigration, both legal and illegal, that we are witnessing today? It’s obvious. It’ll be interesting to see how it all ends.

    June 6, 2022 at 12:26 am
  • Kate Reply

    Comment deleted. Off topic, out of touch and just plain daft.

    June 6, 2022 at 11:09 am
    • Michaela Reply

      There’s always one, LOL!

      June 6, 2022 at 4:54 pm
  • Margaret Mary Reply

    There’s a definite agenda with regards to minority groups, ethnic and LGBQ+

    I think it is a concern that whites may be in the minority in less than 50 years – although I’ll be written off as a racist for saying that by some people. It’s not about the colour of anyone’s skin, but about the culture and religion changing. Here we have the Scottish government telling teachers not to let children see or wear kilts, but they can be taught about the national dress of other nations. The implications of that, alone, for the kind of society we will live in as a minority in 50 or so years, is quite concerning, IMHO. Saying that, I don’t have the answer. We can’t make minorities feel unwelcome or want to hold them back from achieving success in the UK, wearing their national or religious dress, but if the same is not going to be true for a future white minority, what will it mean – what will life be like for the white minority if and when that comes about?

    June 6, 2022 at 11:50 am
  • editor Reply

    This shocking carnage at a Catholic Church in Nigeria will not (as one commentator on MSN points out) reverberate around the world, as it would if it happened in the US (with people screaming “racism” – is left unsaid).

    Other commentators ask where is Oprah, where is BLM in all of this – worth reading the comments…

    In the meantime, pray for the souls of the victims and for the consolation of their families and friends.

    June 6, 2022 at 1:43 pm
  • Kate Reply

    Dear Editor,

    In my opinion…
    Ed: the problem for you is that nobody asked for your opinion on that particular topic. Silly you, off topic again.

    June 6, 2022 at 2:11 pm
  • Frankier Reply

    If they wish to be “inclusive”, why don`t they employ more people from the minor minority such as the Chinese, Japanese or the likes of the Polish communities? Or do they have to be mainly from the African or Asian descent

    As for the alphabet mob: even if they are doing a street interview they always manage to get one, probably one who is paid to follow them around.

    June 6, 2022 at 2:41 pm
    • westminsterfly Reply

      Good point. How often are minorities other than Black / Asian, such as non-British white Europeans featured in TV programmes, or as TV presenters, or in adverts? I suspect the reason they aren’t is that they are much lower down the politically-correct pecking order.

      June 6, 2022 at 3:38 pm
  • Frankier Reply



    And they are less likely to complain about being ignored and probably don`t have enough pot-stirrers amongst them.

    June 6, 2022 at 7:21 pm
  • westminsterfly Reply

    I’ve recently left working for an organisation which has a substantial Polish community attached to it (I can say no more because it was my job and confidentiality issues are involved) but there are pros and cons even there. On the plus side, they rarely cause problems and never bang on about their ‘rights’ or tear down statues or demand that we deny our historical past. On the minus side, not a few of them live in ‘Polish ghettos’ and only deal with English people through compatriots who have learnt English – trust me, I have first hand experience of this – where service users of the organisation I used to work for, have been in England for well over a decade, but speak very little or absolutely no English. It’s wrong. And UK society panders to them by giving them separatist Polish Masses, this, that and the other, and the result is that they don’t or won’t integrate. It hardly helps social cohesion.

    June 6, 2022 at 8:50 pm
  • westminsterfly Reply

    The Mail has done another commentary on this issue:-

    June 7, 2022 at 9:03 am
    • Fidelis Reply


      I think that is because, as you point out in the introduction, people from minorities are over-represented in the media and that is for the purpose (IMHO) of creating the impression that there are more of them than there actually are in the country. That has to be the aim. They want us to think there are so many of them that they have more rights than the indigenous white population. The trouble with that is, the minorities will be getting the same impression, and that encourages the likes of BLM to riot when they think they are not being treated as well as they think they should be.

      Personally, although I am not racist and don’t wish anyone ill, no matter their colour, religion or background, I cannot understand why people want to move to countries with a totally different way of life, culture, and religion. I wouldn’t want to do that. For example, I have friends who have holidayed in Africa and loved it. They said it was an absolutely beautiful country and the people were lovely. I believe that, but because their culture is so different, it wouldn’t appeal to me to go and live there, so I’m always surprised that people from other cultures want to live here, especially if their culture includes a national dress code. I’m not sure if I’m making myself clear so I’d better repeat that I am definitely not racist. I’d like everyone to be Catholics but that’s because I want everyone saved, but I’m not bothered about the colour of anyone’s skin. That’s irrelevant to me.

      The media is definitely on a mission, though, to make it appear that there are more people from minority backgrounds, BAME and LGBT than there are, and I think it’s a mistake to do that, as it might lead to social unrest down the line, for all sorts of reasons including some extremists who are racists feeling threatened.

      June 7, 2022 at 9:42 am
  • Frankier Reply


    I think the media are on more of a mission to eliminate Christianity altogether, especially the Catholic version of it.

    The best way to do that, of course, is to concentrate on Church teachings, especially on abortion, euthanasia, birth control, sodomy and such like and make them look, somehow, meritorious to engage in. Once the sheeple are brainwashed, then it`s the time to concentrate their efforts in discrediting the Church at every opportunity. A Church that remains in the past, by their reckoning.

    A typical example was on the reporting of child abuse within the Church. Every news item on TV was accompanied by images on the screen of a crucifix, a statue or picture of The Sacred Heart or Our Lady, or footage of an old abandoned “orphanage” that was closed years ago. Even I sometimes think of the abuse when I see such an image, so can you imagine what harm it is doing to the young Catholics of today?

    Mind you, the Church itself hasn`t helped much by keeping the head well down. It has, in fact, helped the enemy by remaining silent.

    I remember the days when, normally a mother, would hope that their offspring would meet a “good partner in life”, that they were from the opposite sex didn`t need to be mentioned, but for all their open-mindedness now, I really don`t think many will be wishing for a good husband for their sons or a good wife for their daughters no matter how much they (pretend to) embrace our “new normal.”

    June 7, 2022 at 3:28 pm

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